As its name implies, minimalism is of course a very elegant style but it is not an absence of design. After Second World War Minimalism began with western art most strongly with American Visual arts in the 1960s and early 1970s. It is so intense and dense ornamentation that it had begun to undermine the function of the object is touched. Minimalism can be described as the cleaning away all the unnecessary elements and focusing on what needs to be there. In a sense of designing it is to reduce to its necessary elements. Minimalistic design has been highly influenced by Japanese traditional design and architecture.
History of Minimalism:
Minimalist started in the early 20th century with architecture. Architect Van der Rohe was one of the first prominent architects who used principles in his designs that came to exemplify minimalist design. The reason minimalist architecture started taking off was the availability of modern materials: glass, concrete, steel. Another architect Buckminster Fuller designing domes using simple geometric shapes that still stand and look modern today. The focus on simplicity spilled over into painting, interior design, fashion, and music. That’s how the following were formed and are now commonplace: minimal painting, minimal music, the minimalism school of composing, and so forth.
Flavors of Minimalism:
Here are five flavors of minimalism we’ve seen:
1. The Essentialist:
Essentialist philosophy impose a “less, but better” aspect. Do fewer things, but do them well. Own fewer things, but choose something that will last. Essentialism a minimalism which targets quality, not quantity.
2. The Experientialist:
Instead of embracing materialism, experientialist gathers experiences. Experientialists invest in memories and free up resources for activities rather than things.
3. The Enoughist:
Enoughism describes minimalism in terms of having enough, not having it all. The enoughist finds peace in voluntarily using enough — and no more — in any category: food, clothing, home size, storage space, flashing links in your sidebar. Enough looks different from person to person.
4. The Eco-Minimalist:
Ecological minimalism pursues a low consumption of life in order to reduce its impact on the Earth. The focus is less on the benefits of a single family, while the biggest environmental landscape.
5. The Soul Minimalist:
The soul minimalist cherishes stillness of soul, and works to keep mental and spiritual clutter to a minimum. Quiet, mindful, still and listening to the practice here is very important.
From the designer’s perspective the minimalist design style is often the most impressive and best designed corporate identity around. In the business world that is full of over the top logos, designs with the most simple and effective designs often stand out the most.